2022 Exhibitor Kit

What's the best way to let people know you'll be bringing your best wine industry solutions to Enoforum USA? Tell them. Tell them. And then tell them again - via direct mail, email, your website, our website and your advertising. By utilizing a variety of free tools and invitations you can increase your company’s return on your investment and enhance your participation on the day of the show.

We have provided you with instructions on how to use your promotional codes, suggested social marketing strategies, access to our logo library and more. All of this is designed to help make your participation at Enoforum USA a success!

What's in this Kit?

Pre-Show Marketing Opportunities

Promotional Invite Codes

Codes Expire: May 10th (5:00pm)

Each exhibiting company is provided with an individualized promotional invite code that allows your guests free or discounted access to the trade show floor. Encourage them to visit your booth and schedule a specific time-slot to meet with them one-on-one. Offer them a product demonstration that they normally wouldn't be able to see without visiting your booth. Promote a discount, free gift, giveaway or a new product or service.

Each Company's set of codes are unique - send us an email to get your codes!

Logos, Photos and Promotional Graphics

Exhibitors are encouraged to download the following graphics to add to your own marketing materials in support of your participation in Enoforum. We'll be adding more graphics as they are created, so please check back frequently for the latest updates.

For visibility, impact and overall integrity, it is important to retain a consistent use of the Enoforum logo. The logo is fundamental to the communications and should never be compromised or altered to remove any elements. Always reproduce the logo from original artwork that we've provided below.

Social Media

Tips For Our Exhibitors

Enoforum USA will be utilizing social media marketing channels: Facebook, Twitter, Instagram & LinkedIn to build awareness & promote the show. We encourage Exhibitors to leverage these opportunities by sharing information and content through your own company’s social media channels.

Make sure you follow us and share our posts to help spread the word about the show.

Monitor the Event Hashtag

This should be your starting point in using social media for exhibiting. Most shows now use a unique hashtag (#) to help attendees and exhibitors get connected and start conversations online. Thoroughly research event hashtags before the show starts to see what attendees and competitors have planned. Continue to monitor the hashtag to gain insight about the interests and behaviors of attendees. Once your brand has established a presence within the hashtag, it’ll be easy to join the conversation and reach out to attendees on an individual basis.

Develop a Detailed Strategy

Because social media is so ingrained in our daily lives as a spur-of-the-moment tool, it’s a common mistake to think that you can use it the same way for marketing.

The key to a successful exhibiting social media program is developing a detailed strategy. Approach it just like you would any other marketing plan. Your strategy should include overall goals and a specific plan of action (i.e. what platforms to use, who will post what and when) and how social will be incorporated into your existing exhibiting plan.

Pre-Show

We know there is a lot to do before the show doors open, but it’s important to include social media in the mix. The good news is that there are plenty of ways to create buzz around your exhibit long before the show begins. When posting to your social media platforms, make sure to include important information, such as dates, location and booth number. Additionally, plan and promote product launches, giveaways or contests that will drive traffic during the show.

During the Show

When show time rolls around, it's important to stay on your game. Create content that encourages attendees to stop by your booth and learn more about products and services. Our show revolves around continuing education, so add your expert opinion to conversations about speakers, panels, and trending topics at Enoforum USA.

Post-Show

Make sure to continually engage with this community well after the show is over. If possible, connect with leads via social media, particularly LinkedIn, because it is a powerful business networking tool. Thank visitors for stopping by your booth and learning more about your company. In the end, new leads are a powerful resource so be sure to follow up with them on social media.

Exhibitor To-Do Tasks

Booth Staff Pre-Registration / Name Badges

Deadline: May 9th

All staff working in your booth, or setting up your booth, MUST BE pre-registered online before we can print their name badge.

Pre-registration is required and will ensure that your staff receives a properly labeled "Exhibitor" name badge.

All pre-registered Booth Staff can have their name badges printed in Garrett Hall on setup day (05/10) between 1:00pm - 5:00pm, and on (05/11) between 7:30am - 8:00am. They can also check-in via the front Ticket Booths at the entrance to the fairgrounds on the day of the show.

Enoforum Exhibitors may register up to 2 people as "Booth Staff" per 8' x 10' booth space (i.e. If your booth is 8' x 20', you may register up to 4 people). Additional staff tickets may be purchased during the registration process.

Please bring your printed tickets (or smartphone with ticket) to Enoforum Entrance to have your name badge printed. If you do not have a printed ticket with you, but have pre-registered, we can also find your name in the system.

Send us an email to get your Staff Registration Codes.

Lead Retrieval & Badge Scanning

Ordering Deadline: 5/11 - Can Be Ordered Day-Of

How can you be efficient when you’re speaking with hundreds of people in one day? You won’t have time to sort through business cards and jot down notes for each one. It will get messy in a hurry and be tough to organize. Enter our lead retrieval solution from our registration platform, Boomset.

Enoforum USA provides an easy to use lead retrieval service that ties directly to our online registration service to ensure that you have as much information as possible while scanning your leads. There are no additional pieces of hardware required other than your own Android or iOS devices.

How To Sign Up

  1. Download the app called Boomset Lead Retrieval via the App Store or Google Play Store on your device.
  2. Open the App and Select "Create a New Account", and enter your information. If someone else already purchased the license on your behalf, please contact them for the Account's login information. (If you used Boomset Lead Retrieval before, you can login using those credentials as well.)
  3. Login to Boomset using your account credentials.
  4. Search for "Enoforum", and select this year's event: "Enoforum USA 2022"

One log in / license can be used on multiple devices, and all scanned leads will be copied into the same lead list. If you need separate / multiple lead lists, additional licenses will need to be purchased. For example - You can create an account and purchase one license using your login email and password. Your colleagues can then download the app and use your same login email and password to access the platform and scan leads into the same list.

License Price

$150 = special pricing for Enoforum USA Exhibitors

Scan Badges

Quickly scan attendee name badges using your smartphone’s camera.

Prioritize & Qualify

Prioritize leads by marking them "Hot, Warm, or Cold", and set your own custom qualifiers to make sure you follow up with important potential clients after the event. You can even download or send your lead list to someone else before you leave your booth for the day, all in the app.

Take Notes

Take notes about conversations to make sure you remember important details during the follow-up process.

Search & Filter

Easily search leads by name, or filter them by date scanned, company name, or priority level.

Please Note: Enoforum USA does not give out the attendee list after the show. The only way to capture the information from the attendees at the show are by using this service. If you are using a generic QR code reader to scan Boomset generated QR codes, the information for that attendee will not show up. You must use Boomset's Lead Retrieval app to scan these codes.

Travel & Hotels

Hyatt Regency Sonoma Wine Country

Located just 7 minutes away from the event (approx 2 miles, not walkable), our partner hotel offers traditional comforts with vibrant experiences. The Hyatt Regency Sonoma Wine Country is a AAA Four Diamond hotel with 253 rooms, including six suites. Their rooms evoke the golden splendor of wine country with earthy tones and natural textures. All rooms feature Hyatt Grand Beds™, and many look upon their gardens and courtyards.

Use the link below for more information on our discounted room rates for Enoforum USA Exhibitors & Attendees.

hyatt-regency-logo

LODGING ALERT: Enoforum USA has received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Enoforum USA. These companies are not affiliated with Enoforum USA. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. Enoforum USA only guarantees hotel room rates, availability, benefits and protection for reservations made through the partners listed above. If you choose to book with a vendor not endorsed by Enoforum USA please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Logistics, Provisions, Rules & Services

Booth Provisions

The following will be provided per each 10 ft. wide x 8 ft. deep booth space:

  • (1) Booth = 10 ft. wide by 8 ft deep
    • 8 ft. high pipe & flame resistant fabric backdrops
    • 3 ft. high pipe & flame resistant fabric siderails
  • (1) 6 ft. by 30 in. skirted table
  • (2) chairs
  • (1) trash bin
  • A booth identification sign showing your company name and booth number
  • 500 Watt Electrical Outlet (110v)
    (If you require 220V or additional wattage, please contact Rossi Expositions)
  • WiFi Internet Access

Show Colors:
Blue & White

Aisle Floor Color:
Light Gray

Please Note: The booth spaces and aisles ARE NOT carpeted, if you would like to order carpet for your booth space(s) please contact Rossi Expositions.

The following will be provided per each 6 ft. wide x 30 in. deep table-top exhibit:

  • 8 ft. high pipe & flame resistant fabric backdrops
  • (1) 6 ft. by 30 in. skirted table
  • (2) chairs
  • (1) trash bin
  • A booth identification sign showing your company name and booth number
  • 500 Watt Electrical Outlet (110v)
    (If you require 220V or additional wattage, please contact Rossi Expositions)
  • WiFi Internet Access

Show Colors:
Blue & White

Aisle Floor Color:
Light Gray

Setup & Break-Down Hours

Please Note: All booths must be completely Setup 30 minutes before the show floor opens.

SETUP / LOAD-IN

Large Items Load-In

If you are bringing large items directly to the show, via your own vehicles (not using any 3rd party shipping or advanced warehousing through Rossi Expositions), please note the delivery time below.

  • Large Exhibit Items or Large Equipment that need to be in place before Pipe & Drape / Carpet Aisles are built. Please contact Rossi Expositions to make arrangements for these items.

Standard Items Load-In

Exhibitors with standard-sized booth displays, or small pieces of equipment that can be hand-carted or hand-trucked are allowed to load-in and break-down their own booth spaces without additional staffing requirements. The Exhibit Hall (Garrett Hall) will be open for all Non-Large Exhibits / Standard-Sized Equipment at the following times.

  • Tuesday, May 10th
    1:00pm — 5:00pm
  • Wednesday, May 11th
    7:30am — 8:00am

BREAK-DOWN

  • Wednesday, May 11th
    4:00pm - 7:00pm

* Special Pickup Date / Time:

  • Pre-Reserve Only (Deadline: May 2nd)
    Thursday, May 12th
    8:00am - 10:00am
    Thursday pickup is only allowed if your freight items are already prepared for shipping and moved for overnight storage and staging after the show. Please contact Rossi Expositions to make arrangements for these items.

Booth Construction Rules & Guidelines

Exhibit structures must be constructed to allow sufficient tolerance on each side for pipe & drape and for utility service at the rear of each booth.

A walkthrough by Enoforum USA management will begin at 8:00am on Wednesday, May 11, 2022. If you are in violation, a Enoforum USA Representative will come to your booth to discuss any required actions needing to be taken.

Any booths not meeting all of the Terms & Conditions by 8:30am on Wednesday, May 11, 2022 will be in breach of the Exhibitor Registration Agreement and in violation of show standards. This includes exceeding booth height and width restrictions as specified on the booth construction diagrams shown.

enoforum-booth-construction-guidelines

Standard (1) Booth

Intent:
Each exhibitor is entitled to a reasonable sightline from the aisle.

Definition:
One or more standard booths in a straight line. If over four (4) feet high, to be confined to an area within four (4) feet of the backline.

Depth:
All display fixtures over four (4) feet in height, and placed within ten (10) feet of an adjoining exhibit, must be confined to the back-area of the exhibitor’s space which is within four (4) feet of the backline.

2 or More Booths

Intent:
Each exhibitor is entitled to a reasonable sight line from the aisles.

Definition:
End-Cap booths are defined as two or more booths on the end of a row of booths.

Depth:
End-Cap booths may not exceed the back wall height of eight (8) feet, and in the center ten (10) feet. Booths may also not exceed the height of four (4) feet within the outer five (5) feet of the back wall.

Fire Marshal Rules for Engines & Equipment

All non-electric motors, engines and equipment must adhere to the following restrictions as outlined by the Sonoma County Fire Marshal.

  • Any Gasoline or Diesel Engines / Motors, must have all fuel removed from their tanks, and their batteries disconnected from their motors.
  • Smoke Machines and Candles are not permitted in any buildings.
  • Compressed flammable gases are prohibited.

Sonoma County Fairgrounds Parking Map

Venue Address

Sonoma County Fairgrounds
1350 Bennett Valley Rd., Santa Rosa, CA 95404

Exhibitor Parking

There is no fee for parking at Enoforum USA. Exhibitors must park in the designated parking areas shown on the map.

Exhibitor Loading & Unloading

There will be street-level signage directing Exhibitors to the Unloading / loading area on the north side of Garrett Hall.

There is no loading or unloading on roadways, ramps, access ways, or grass areas.

VIOLATORS WILL BE TOWED. Parking will be strictly enforced.

Driving Directions

 From the San Francisco Bay area

  • Drive North toward Santa Rosa via US-101 North
  • Take exit 488B to merge onto CA-12 East toward Sonoma, CA - for 0.5 miles
  • Take exit 7B for South E Street toward Downtown - for 0.2 miles
  • Go Straight to Merge onto Bennett Valley Rd - for 0.3 miles
  • Turn Right onto Brookwood Avenue - for 0.1 miles
  • Look for parking signs - Destination will be on the right.

 From North of Santa Rosa

  • Drive South toward Santa Rosa via US-101 South
  • Take exit 488B to merge onto CA-12 East toward Sonoma, CA - for 0.5 miles
  • Take exit 7B for South E Street toward Downtown - for 0.2 miles
  • Go Straight to Merge onto Bennett Valley Rd - for 0.3 miles
  • Turn Right onto Brookwood Avenue - for 0.1 miles
  • Look for parking signs - Destination will be on the right.

Exhibitor Services Partner - Rossi Expositions

Ordering Deadline: May 2nd. Orders after 05/02/2022 will incur additional charges.

Additional booth equipment and freight material handling services can be ordered directly through our convention vendor Rossi Expositions. Rossi Expositions will accommodate all exhibitors to the best of their ability to ensure a successful presentation. Please visit their web site for more event services information and important dates and deadlines.

Rossi Expositions strives to offer you the best service, we hope that you find their exhibitor order site to be a helpful and efficient way to prepare for your event. If you need assistance logging in or have any questions please do not hesitate to contact them by phone or email: (510) 436-7500 or [email protected]

Are you new to online ordering with Rossi Expositions?

Enter your e-mail address and the temporary password you were emailed in the login box on their order site to start shopping for your event.

If you have not received your temporary password, please email Rossi Expositions, Inc. at [email protected]

Click below to visit Rossi Exposition’s online order form.

rossi-expositions-logo

Advanced Freight & Material Handling

Rossi Expositions will provide complete material handling for exhibitors and show management – both inbound and outbound. Following is a step-by-step outline of how to ship your materials to and from the show.

INBOUND FREIGHT

PLEASE NOTE: EXHIBITOR FREIGHT CANNOT BE DELIVERED IN ADVANCE TO THE VENUE. ONSITE FREIGHT WILL BE ACCEPTED ONLY DURING SHOW INSTALLATION HOURS. ADDITIONAL CHARGES WILL APPLY FOR ITEMS RECEIVED ONSITE OUTSIDE OF PRESCRIBED TIME AND DATE.

Advance Freight – freight to be received prior to event date

  1. Login to the Rossi Expositions exhibitor order site and submit an order for advance freight. (Payment of these services will be the sole responsibility of each exhibitor.) Freight shipments will be received and stored at our warehouse beginning 30 days prior to show move-in. Please note: Weekend deliveries are not accepted.
  2. Print labels directly from the order site - one per item.
  3. Contact your freight carrier and make arrangements for shipment (and pick-up, if you want the materials returned at the end of the show).

As freight deadline approaches, Rossi Expo will do a complete freight inventory to ensure that all freight has been received per advance orders and contact exhibitors whose freight has not been received in part or completely.

Upon receipt of your freight, Rossi Expositions will securely store your materials until the event installation. Your freight will be delivered to your booth prior to exhibitor installation.

Onsite Freight - ONSITE FREIGHT WILL BE ACCEPTED ONLY DURING EXHIBITOR INSTALLATION HOURS

Log into the Rossi Expositions exhibitor order site and submit an order for “Show Site Freight”.

Login / Retrieve Password

Note show installation date and time - confirm that your carrier will be able make your delivery within this time period.

Print labels directly from the order site - one per item.

Contact your freight carrier and make arrangements for shipment (and pick-up, if you want the materials returned at the end of the show).

Assuming freight arrives onsite at the indicated time and date, it will be delivered to your booth prior to exhibitor installation.

OUTBOUND FREIGHT

Outbound freight service includes ensuring your freight gets to your carrier following the event. Carrier service MUST be arranged in advance by each exhibitor.

If you have ordered and paid for INBOUND freight services, the OUTBOUND service is INCLUDED.

If you have not ordered INBOUND FREIGHT SERVICES, but require OUTBOUND FREIGHT SERVICES, stop by the Exhibitor Service Desk any time up to an hour prior to end of show to order this service. Please note: Payment must be submitted before your outbound freight will be released to your carrier.

To prepare your materials for shipping

Check in at the Exhibitor Service Desk any time up to AN HOUR PRIOR TO END OF SHOW.

Pick up and complete a Bill of Lading and carrier air bill, noting number of items, condition and overall description.

Package, seal and label all items to be shipped. Be sure to remove all other shipping labels.

Once your packages are ready, bring BOTH documents (Bill of Lading and carrier air bill) to the Exhibitor Service Desk.

Your freight will be picked up and taken to your carrier vehicle for shipment.

ANY FREIGHT LEFT IN BOOTHS WITHOUT OUTBOUND FREIGHT SERVICES ORDERED WILL BE CONSIDERED ABANDONED FREIGHT AND SUBJECT TO ADDITIONAL CHARGES.

OnSite Deliveries (week-of)

Rossi Expositions will provide complete material handling for exhibitors and show management – both inbound and outbound. Following is a step-by-step outline of how to ship your materials to and from the show.

Please let your shipper know in advance that there is no loading dock at the Sonoma County Fairgrounds.

Delivery: Tuesday, May 10th, between the hours of 8:00am - 5:00pm.

Pickup: Wednesday, May 11th, between the hours of 5:00pm - 8:00pm.

Any Enoforum USA shipments that arrive outside of these dates will be rejected at the loading gate.

Shipping Address:

Sonoma County Fairgrounds / Enoforum USA
Include Your Company Name / Booth #
1350 Bennett Valley Road
Santa Rosa, CA 95401

Forklift Access

Forklifts will be on-call (first come, first serve) to help unload your heavy items - please go to the Office in Garrett Hall when you are ready to unload your items.

Larger Exhibits / Equipment

For Large Exhibit Items or Large Equipment that need to be setup before Pipe & Drape / Carpeted Aisles are in place Please contact Rossi Expositions to make arrangements for these items.

The Exhibit Hall will be open for all Non-Large Exhibits & Equipment to setup their booth spaces at the following times:

If you are bringing large items directly to Enoforum USA, via your own vehicles (and you are not using any 3rd party shipping or advanced warehousing through Rossi Expositions), please note the delivery times below.

Delivery Times

  • Tuesday, May 10th
    8:00am - 5:00pm

Pickup Times

  • Wednesday, May 11th
    5:00pm - 7:00pm

* Special Pickup Date / Time:

  • Pre-Reserve Only (Deadline: May 2nd)
    Thursday, May 12th
    8:00am - 10:00am
    Thursday pickup is only allowed if your freight items are already prepared for shipping and moved for overnight storage and staging after the show. Please contact Rossi Expositions to make arrangements for these items.

Exhibitor Privacy & SPAM / SCAM Emails

We are committed to keeping your e-mail address and other non-public information confidential. We do not sell, rent, lease or give away our attendee or exhibitor contact information to any third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.

We will use your e-mail address solely to provide timely information about Enoforum USA and updates pertinent to your participation as an exhibiting company.

Enoforum USA will maintain any contact information you send to us via e-mail in accordance with applicable federal law.

SPAM / SCAM Emails

You will receive SPAM emails from unknown solicitors offering to sell you attendee lists or lodging room blocks for Enoforum USA. These companies are not affiliated with Enoforum USA, and do not have the attendee information they are claiming to sell.

If you look at the sender's email address, you will see these emails are not originating from one of our company domains (@enoforumusa.com@wineindustrynetwork.com, or @wineindustryadvisor.com).

The only other authorized companies that work with Enoforum USA are: our Exhibitor Services Partner (Rossi Expositions) and our Registration Platform (Boomset).

Enoforum USA Attendee List SCAMS

We cannot state this enough: We do not sell any of our event lists; Exhibitor Lists or Attendee Lists, and we do not sell lists from previous events. In an ongoing effort to curb the number of calls and emails our Exhibitors do receive, our Exhibitor Listings on the web site have never contained email addresses, staff names, or phone numbers for primary contacts.

We also list ourselves as an Exhibitor, and we see the same emails hitting our inboxes offering to sell us our own list. Even offering lists for other shows that we are not participating in... this is not a new tactic for spammers and list sellers.

Lodging / Hotel Room Block SCAMS

We have received reports that unauthorized companies, such as Global Housing & Lodging Services, HLS GlobalOtrix Housing Services, and others, may pose as official lodging / hotel room block contacts for Enoforum USA and coupons, deals or other discounts for using their service - These companies are not affiliated with Enoforum USA..

For your own protection, please exercise caution when making hotel and travel arrangements with such entities. Enoforum USA only guarantees hotel room rates, availability, benefits and protection for reservations made through our official hotel partners. If you choose to book with a vendor not endorsed by Enoforum USA please verify their credentials before giving them any payment information and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Prevention of Future SPAM

We have spoken to our attorney about this over the last several years, and they have advised that it is virtually impossible to prevent anyone from sending someone else an email claiming that they have something to sell. If they do not offer their own “unsubscribe” feature in their emails, then they are technically breaking the CAN-SPAM Act and subsequent laws, as well as being generally bothersome and rather annoying.

You can block all of them that hit your inbox offering to sell attendee lists or hotel room blocks - Again, these companies are not affiliated with Enoforum USA.

  • Pro Tip: If you’re using Microsoft Outlook as your email client, you can right click their email and select “Junk -> Block Sender or Block Senders Domain”. These spammers also typically use “rolling email addresses” meaning they will just use a different sending address once it gets blocked. You can also contact your Internet Service Provider to see if there’s anything they can do to help mitigate incoming SPAM.

Exhibitor Booth Space Cancellations & Refunds

Exhibitor Booth Cancellations & Refund Schedule

Exhibitor cancellations must be submitted in writing via email or via USPS postmarked to the attention of Nick Young, no later than the following dates to be eligible to receive a refund.

All final payments for Exhibitor Booth Space are due by February 11, 2022. Any assigned booth space(s) not paid in full will be in Breach of the Exhibitor Agreement and considered 'forfeited' and will be re-assigned at  Enoforum USA's sole discretion. Your eligibility for a refund will remain as dictated by the following schedule:

  • December 11, 2021 — Within 150 days of the event, up to 75% of your payments will be refunded
  • January 11, 2022 — Within 120 days of the event, up to 50% of your payments will be refunded
  • February 11, 2022 — Within 90 days of the event, up to 25% of your payments will be refunded
  • March 11, 2022 — Within 60 days of the event - No Refunds Available